Cross-cultural and evolutionary psychologist
Cross-cultural and evolutionary psychologist who investigates love, mate preferences, and relationship dynamics using large-scale studies.

Marta Kowal is a psychological researcher specializing in romantic relationships, love, mate attraction, and relationship dynamics.
Marta's academic background is firmly rooted in social and evolutionary psychology. Her research program integrates multiple methodological approaches, including large-scale cross-cultural surveys, experimental studies, and field studies in hard-to-reach societies (e.g., Maya people in Guatemala, Maori people in the Cook Islands, Dani people in Papua). This multi-method approach has yielded insights into universal patterns of mate preferences while also revealing important cultural variations.
Research specializations and methodological competencies
Research funding awarded by the National Science Centre, Poland
2025–2028
Impact of love on psychological well-being
SONATA-20 · National Science Centre, Poland · Reg. no. 2024/55/D/HS6/00262
~275 000 EUR
2025–2027
Love Across Borders: Unveiling Cultural Dynamics of Love Over 100 Countries Worldwide
DAINA-3 · National Science Centre, Poland · Reg. no. 2024/52/L/HS6/00066 · Principal investigator: prof. Piotr Sorokowski
~235 000 EUR
2020–2024
Improving one’s physical attractiveness–sex and cross-cultural comparison
PRELUDIUM-17 · National Science Centre, Poland · Reg. no. 2019/33/N/HS6/00054
~44 000 EUR
2020–2023
Homo Aestheticus: Testing Evolutionary Aesthetic Hypotheses in Four Tribal Populations
OPUS-18 · National Science Centre, Poland · Reg. no. 2019/35/B/HS1/02293 · Principal investigator: prof. Piotr Sorokowski
~141 000 EUR
2018–2020
Parent's Time Perspective and Children's Experience of Postsurgical Pain and Children's Behaviours after Surgery
OPUS-12 · National Science Centre, Poland · Reg. no. 2016/23/B/HS6/03888 · Principal investigator: prof. Małgorzata Sobol-Kwapińska
~90 000 EUR
2018
Comparison of the effectiveness of tactile and visual stimuli as distractions from short-term pain
MINIATURA · National Science Centre, Poland · Reg. no. 0213/2054/18 · Principal investigator: dr Marcin Czub
~2 500 EUR
Active participation in academic societies and professional organizations
Recordings in which the research is explained for a general audience.
On the psychology and biology of attraction.
On why people pursue beauty, and how much of it is evolution.
On what research can and cannot say about romantic love.